Generated Insight – le nouveau feature in Google Analytics

Unexpected increases in conversions, skyrocketing traffic, sluggish sales of a specific product… Google data can hold some surprises. The problem is that it’s not always easy to spot them quickly. That’s why Google analytics has a déployé un nouveau feature: Generated insights. En savoir plus. 

Qu'est-ce que Generated insights in Google analytics? 

Google analytics is rolling out un nouveau feature: Generated insights. The goal? To decode data anomalies. Par exemple, an unexpected conversion spike. While these data fluctuations can be positive, Il est important to detect them quickly afin de understand their origin. This vous permet de adjust your publicité campagnes and make smarter budget decisions.

But how does Google analytics identify anomalies? By using artificial intelligence, et plus encore specifically natural language. At a glance, Generated insights reveals trends and anomalies in your publicité campagnes. No more need to spend hours analysing data manually. AI automatically detects significativement fluctuations in data. All you have to do is react proactively to Qu'est-ce que actually happening.

After detecting anomalies or trends, Generated insights provides you with clear and accurate explanations of these anomalies and trends. To do this, the tool analyses several combinations of dimensions and metrics. It proactively identifies connections between dimensions that may explain data fluctuations, such as an increase or decrease in purchases on different dates. 

comment use le nouveau GA feature? 

Whether it is anomaly detection or explanations provided, all information appears natively at the top of the detailed report. 

In terms of format, Generated insights is designed to be very intuitive. And for good reason: it also uses natural language to convey information to you. Like a « Points clés » summary, the tool presents its explanations in a conversational manner. You can even indicate how relevant its feedback is by clicking on the Like or Dislike button at the bottom right of the preview. Thanks to these comments, Google analytics will be able pour améliorer its explanations in the future. 

Qu'est-ce que the benefit of Generated insights? 

By automatically explaining data fluctuations in plain language, le nouveau Google analytics feature saves you hours of manual analysis. No more spending hours trying to understand why conversion rates are rising or falling. Google analytics’ AI does it for you. The result? You can adjust campagnes more quickly in response to performance variations. In doing so, you optimiser your budget and gain a avantage concurrentiel. 

Between the speed of identifying anomalies and a better understanding of success factors, you can make better decisions pour vos campagnes. 

Want utiliser Generated insights? Feel free to contact our Google Ads agency pour optimiser your publicité campagnes.